The powers of social media were being recently harnessed to catapult a Florida fix shop to fame.
Clancy’s Vehicle Overall body in Oakland Park grew to become an right away feeling immediately after its recently-hired social media coordinator posted a string of lighthearted films on its TikTok page.
The 1st clip highlighted a giant cat dancing atop the shop’s roof, paired with the caption: “Guys, I lied on my resume and acquired a position doing the social media of this system shop, you should blow this up so I don’t get fired.”
Within weeks, the social media supervisor amassed extra than 60 million sights. One hilarious snip exhibits the shop’s overcome boss on the phone with Google to have assessments taken down, though another reveals the new employ the service of massaging a technician’s beard after successful a wager.
@clancysautobody Task sector is challenging rn 😒 #bodyshoplife #shoplife #autobody ♬ オリジナル楽曲 – unicouniuni – I’m Uni.
With billions of men and women applying social media all over the world, Clancy’s Automobile Body is a circumstance study in how a intelligent advertising technique can transform an mysterious brand or business into a home identify.
It demonstrates how, by means of social media, shops can build an online brand name that translates into increased earnings and a greater purchaser foundation. Repairers can also use social media to supply products and services to shoppers, as the Culture of Collision Repair service Experts does on its YouTube channel.
Joel Velazquez, the man guiding Clancy’s social media technique, explained the trick to developing an on line pursuing is to build genuine articles that folks can relate to.
“People are weary of looking at the full influencer charade in which everything’s perfect they have a ideal residence, they have a fantastic history,” Velazquez explained to Repairer Pushed News. “People now familiarize by themselves extra with authenticity. People see themselves much more with the layman somewhat than the influencer, you know?”
He stated that whilst a heavy social media existence is not normally needed for set up vehicle fix shops with a robust track record, it can be a sport changer for new businesses.
“I think it is tremendous essential for businesses that are commencing up,” he stated. “Social media can virtually make it or crack it. But for a small business like Clancy’s, that is actually incredibly properly recognized in a community, it’s not seriously essential.”
By means of TikTok, Clancy’s audience is also launched to a stray cat named Tom who frequents the shop for treats.
The shop has a lot more than 200,000 followers and 8.1 million likes, with fanfare spilling onto other social media community forums as nicely.
“Love automobiles and cats? This is the put for all your vehicle physique desires and lovable cats,” a person reviewer wrote on Yelp. “Plus beards! They have beards also, you can often rely on guys with beards to fix your cars and trucks. Am I appropriate fellas or am I ideal?”
@clancysautobody Bro hates himself for agreeing to this😭😭 #bodyshoplife #shoplife #autobody #clancysautobody ♬ creador initial del que bendición – LEYNER 👻
There is no question that Clancy’s social media blitz assisted give it far more exposure, with shop owner Hooman Rafiee expressing he was not anticipating the account to “blow up.”
“It’s far too early to notify if it’s translating to much more purchasers, but we do get calls from people today who stay in the area that we are their decision if they at any time require auto operate,” Rafiee informed the South Florida Sunshine-Sentinel.
He said he’s now organizing to expand his shop’s social media existence through Instagram and YouTube, wherever he may post academic movies on motor vehicle repairs.
“We just want to engage the young audience and we want to set out to common men and women that not just about every entire body shop is the exact,” Rafiee reported. “We want to set out that there is an auto physique shop that is keen to be valuable and give you the right info.”
Highlighted image: Clancy’s Car System Maintenance in Oakland Park, Florida (Yelp)