Over the many years, Moncler has developed into a international purveyor of significant-conclude outerwear and style, collaborating with renowned designers and artists. Moncler’s signature padded jacket is an icon of model and performance worn by celebrities and adventurers.
Being an automotive enthusiast, you may well marvel what Moncler has to do with vehicles. Effectively, you are about to come across out. In this address story, we will examine the newest collaboration concerning Moncler and Mercedes-Benz, named Challenge Mondo G. This commission is a fusion of two worlds: luxury mobility and an alpine life style, celebrating the innovation, craftsmanship, and sustainability that characterize both of those makes in their respective fields.
Mercedes-Benz x Moncler
The “Art of a Genius” present was a stunning occasion that showcased Moncler’s hottest collections and collaborations with unique artists and models, these as Alicia Keys, Pharrell Williams, Adidas Originals, FRGMT, Salehe Bembury, Palm Angels, ROC Country by Jay-Z, or Rick Owens who also introduced an independent collab with Moncler.
The demonstrate was held at London’s Olympia venue, which was reworked into a futuristic room with LED screens, sound consequences, and interactive installations. Job Mondo G was the show’s highlight, attracting the notice and admiration of stars, influencers, media, and visitors.
It was shown on a rotating system surrounded by snowflakes and spotlights. It was also accompanied by a movie that defined its thought and capabilities.
A trend statement
Moncler is a title that evokes both of those model and journey. Under the vision of Remo Ruffini, who acquired the company in 2003, Moncler expanded its range to include things like complex outerwear, luxury off-slope style, and haute couture collections. Nowadays, Moncler is synonymous with innovation, excellence, and creative imagination in winter season athletics and over and above.
Whilst Moncler has mastered the art of wintertime vogue for a long time, Mercedes-Benz has been forging its possess route in the entire world of design and innovation. The German carmaker has been a faithful supporter of global manner months and a daring collaborator with some of the most influential and visionary vogue designers and makes.
From Virgil Abloh’s Task Geländewagen in 2020, which turned the G-Course into a minimalist racing device, to Moncler’s Venture Mondo G in 2023, which transformed the exact product into a playful puffer jacket-influenced auto, Mercedes-Benz has proven its willingness to challenge conventions and take a look at new possibilities for expression and creative imagination. These collaborations are additional than just internet marketing stunts they are artistic statements celebrating the fusion of form and operate, style and material, luxury and efficiency.
The Mondo G
Task Mondo G recreates the legendary Mercedes-Benz G-Course with Moncler’s one of a kind style and design codes by merging the German SUV‘s attribute functions with Moncler’s puffer jacket. The end result is a gorgeous and strong car or truck that combines serious ease and comfort and performance in any environment.
The task was unveiled at the Moncler “The Art of Genius” celebration through London Manner Week on 20 February 2023 as element of a co-creation marketing campaign that explores the “Artwork of Creativity” between Mercedes-Benz and Moncler. The campaign also highlighted social media, out-of-residence (OOH), and PR property in purchase to arrive at wide world activation.
Task Mondo G showcases each brands’ shared values and eyesight, driven by innovation, excellence, and craftsmanship. The art piece weighs 2.5 tons (5,000 lbs), actions 15.1 ft (4.6 m) in size, 9.2 ft (2.8 m) in peak, and 11.15 ft (3.4 m) in width (which include the huge wheels), and functions a gigantic zipper detail with Moncler’s branding on the again of the car. It also has a custom made inside that reflects Moncler’s signature design and style and colors.
This undertaking could be deemed an top fusion involving luxurious and adventure. Picture driving a powerful, functional, elegant, and relaxed auto. The Mondo G ought to be seen as a car that can consider you from the town to the mountains, from the asphalt to the snow, and from the standard to the remarkable. A device that is significantly far more than a vehicle: it is an art piece, a assertion, and a vision.
A solid friendship
The strategy of Project Mondo G was born out of a mutual admiration between Mercedes-Benz Group AG’s main style and design officer Gorden Wagener, and Moncler’s chairman and CEO, Remo Ruffini.
Both leaders have been mates for quite a few many years and admired each individual other’s perform. The two providers joined forces to make something new and unanticipated: a co-development celebrating their shared values and vision.
“The collaboration with Moncler encouraged us to produce a true iconic sculpture on wheels – a very bold design statement: our Project MONDO G. Centered on our structure philosophy Sensual Purity, this art piece merges exceptionally contrasting varieties and surfaces: spacecraft shiny resources with a utilised patina glance sturdy geometry of the G-Class with natural sorts of Moncler puffer jackets”, said Wagener about this unforgettable enterprise.
The collaboration was dependent on mutual regard, have confidence in, and dialogue. The two teams labored closely jointly to create Challenge Mondo G from concept to fact. They exchanged thoughts, sketches, resources, samples, and feed-back right up until they achieved their shared eyesight.
The end result is beautiful: Challenge Mondo G is a genuine masterpiece of engineering and design that brings together luxurious mobility with an alpine life style. It is dependent on a reimagined three-doorway version of the Mercedes-Benz G-Class, with an aesthetic that nods at the first products generated by the enterprise in the early 80s.
But what tends to make Undertaking Mondo G special is its exterior style and design: it recreates the legendary condition of the G-Class with Moncler’s signature quilted fabric. The material handles nearly each and every motor vehicle surface area apart from for some steel features these kinds of as bumpers, grille, wheels, mirrors, handles, lights, and logos.
The fabric is water-repellent, windproof, breathable, and long lasting. It also supplies insulation and comfort and ease for travellers inside. A huge zipper detail with Moncler’s branding is observed on the again of the car or truck.
A demonstrate like no other
The display was a breathtaking occasion showcasing Moncler’s latest collections and collaborations with artists and designers. Task Mondo G was the show’s emphasize, attracting the focus and admiration of superstars, influencers, media, and attendees.
It was shown on a rotating system surrounded by snowflakes and spotlights. It was also accompanied by a online video that described its notion and characteristics.
The response to Project Mondo G was overwhelmingly constructive: it been given praise from critics, enthusiasts, and professionals for its originality, creativity, and quality. It generated buzz and exhilaration on social media platforms like Instagram, Twitter, TikTok, and YouTube. It also sparked curiosity and fascination among the prospective clients who required to know more about it.
Job Mondo G is not just a automobile. It is an experience—an experience that will take you outside of your convenience zone, past your anticipations, and your creativity. It is also an invitation to explore a new universe exactly where style satisfies automotive engineering unexpectedly and excitingly and a gift from Mercedes-Benz and Moncler to their loyal supporters and shoppers.
Project Mondo G is not for sale but is a testament to the artistic opportunity and inventive expression that can emerge from collaborations among distinctive industries and disciplines.